Logo Dockers by Gerli

Brand Strategy

Brand Mission

Our goal is to offer men, women and children the perfect shoe - modern, fashionable and manufactured with passion and love for the product.

Brand Vision 

We want to be one of the most famous and popular shoe brands worldwide and build on our long-standing tradition. We not only offer a very attractive price-performance ratio in all catagories and for all target groups, but also a strong and nameful brand as well as our in-depth kow-how and extensice experience in the field of shoe production.

Brand Iconographie

Our Logo & Our Colours

Brand iconographie is the inner image of a brand that is characterized by the attractiveness, uniqueness and clarity of a brand. Our logo brings a high recognition value along all touchpoints with a customer. Since the beginning of our history we represent our products with a bold logo, characterized by the famous Dockers by Gerli Orange colour.

Dockers by Gerli Farbcode

Hangtags

Light weight

Extra-light materials ensure high wearing comfort and lightness.

Replacable footbed

Replace your footbed. Change or insert your individual soles according to your needs.

Goodyear

Replace your footbed. Change or insert your individual soles according to your needs.

Real leather

Replace your footbed. Change or insert your individual soles according to your needs.

Soft insole

The patented "Soft Insole" sole made of gel significantly relieves the strain on the verses. The stability remains unchanged and guarentees with high wearing comfort. 

Hightech Docktex

The patented Docktext membrane is water-repellent and ensures dry feet.

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