{"id":14,"date":"2018-09-06T08:49:30","date_gmt":"2018-09-06T08:49:30","guid":{"rendered":"http:\/\/test.dockersbygerli.de\/?page_id=14"},"modified":"2024-02-28T10:23:09","modified_gmt":"2024-02-28T10:23:09","slug":"strategie","status":"publish","type":"page","link":"https:\/\/dockersbygerli.de\/en\/strategie\/","title":{"rendered":"Brand Strategy & Iconographie"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Brand Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Mission<\/strong><\/p>

Our goal is to offer men, women and children the perfect shoe - modern, fashionable and manufactured with passion and love for the product.<\/p>

Brand Vision\u00a0<\/strong><\/p>

We want to be one of the most famous and popular shoe brands worldwide and build on our long-standing tradition. We not only offer a very attractive price-performance ratio in all catagories and for all target groups, but also a strong and nameful brand as well as our in-depth kow-how and extensive experience in the field of shoe production.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Iconographie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Logo & Our Colours<\/strong><\/p>

Die Markenikonografie ist das innere Bild einer Marke, das durch Attraktivit\u00e4t, Einzigartigkeit und Klarheit einer Marke gepr\u00e4gt wird. Unser Logo birgt einen hohen Wiedererkennungswert entlang aller Ber\u00fchrungspunkte mit einem Kunden. Seit Beginn unserer Geschichte repr\u00e4sentieren wir unsere Produkte mit auff\u00e4lligem Logo, gepr\u00e4gt durch den ber\u00fchmten Dockers by Gerli Orange-Farbton.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hangtags<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Light weight<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Extra-light materials ensure high wearing comfort and lightness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Replacable footbed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Replace your footbed. Change or insert your individual soles according to your needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Goodyear<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The upper is welted directly to the sole to maximize durability and stability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Real leather<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We use real, high-quality leather in all variations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Soft insock<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The patented \"Soft Insock\" sole made of gel significantly relieves the strain on the heel. The stability remains unchanged and guarentees with high wearing comfort.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hightech Docktex<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die patentierte Docktex Membran ist wasserabweisend und sorgt f\u00fcr trockene F\u00fc\u00dfe<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Plant a tree<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the purchase of this shoe, Dockers by Gerli plants a tree together with Eden Projects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Eco friendly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diese Schuhe wurden mit recyceltem und nachhaltigem Material verarbeitet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Markenstrategie Markenmission Unser Ziel ist es, f\u00fcr M\u00e4nner, Frauen und Kinder den perfekten Schuh f\u00fcr Freizeit und Alltag anzubieten – moderne, modische Schuhe aus Tradition und Liebe zum Produkt. Markenvision\u00a0 Wir wollen international zu den bekanntesten und beliebtesten Schuhmarken z\u00e4hlen und auf unserer langj\u00e4hrigen Tradition aufbauen. Dabei bieten wir nicht nur ein sehr attraktives Preis-Leistungsverh\u00e4ltnis […]<\/p>","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"_links":{"self":[{"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/pages\/14"}],"collection":[{"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":108,"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":7583,"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/pages\/14\/revisions\/7583"}],"wp:attachment":[{"href":"https:\/\/dockersbygerli.de\/en\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}